Farmers' Willingness to Participate in Establishing the Small Water Conservancy Facilities from the Perspective of Theory of Planned Behavior JIA Xiao-hu

JIA Xiao-hu

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China Rural Water and Hydropower ›› 2018 ›› (1) : 4-9.

Farmers' Willingness to Participate in Establishing the Small Water Conservancy Facilities from the Perspective of Theory of Planned Behavior JIA Xiao-hu

  • JIA Xiao-hu
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Abstract

Based on the theory of planned behavior,we analyze the factors influencing farmers' willingness to participate in establishing the small water conservancy facilities using the survey data of 349 farmers in two pilot counties ( Baotou,Bayannur) in Inner Mongolia. The results show that the theory of planned behavior can be well applied to analyze farmers' willingness to participate in establishing the small water conservancy facilities. The most powerful factor influencing farmers' willingness is their attitude,and their subjective cognition and perceived behavioral control follow. Their willingness is influenced primarily by economic benefit stimulus,neighborhood willingness to participate,external support,and individual's capability. 

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theory of planned behavior / small water conservancy / willingness to participate / structural equation model

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JIA Xiao-hu. Farmers' Willingness to Participate in Establishing the Small Water Conservancy Facilities from the Perspective of Theory of Planned Behavior JIA Xiao-hu. China Rural Water and Hydropower. 2018, 0(1): 4-9

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